Korean dance moves copyrights to be protected by Naver Z deal

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The story "Korean dance moves copyrights to be protected by Naver Z deal" was covered 2 weeks ago by Korea Economic Daily, a news publisher based in South Korea.

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Korean dance moves copyrights to be protected by Naver Z deal - Korea Economic Daily

Quick Summary:

The startup secures copyrights to dance moves through proprietary three-dimensional (3D) motion capture and related deep learning technology while producing high-quality animated content based on dancers’ choreography.“The deal paved the way for the recognition of dancers’ rights, which had not been appreciated, through advanced IT technology and industry consensus,” Jung said, referring to the agreement with Naver Z.

South Korean dance moves copyrights will be protected through an agreement between Naver Z Corp., the operator of Asia’s largest metaverse platform Zepeto, and MVNT Inc., a startup co-founded by a choreographer for BTS, to allow creators to collect rewards for their works.

South Korean choreographer Choi Youngjun, who has created dances for K-pop stars such as BTS and Twice, and Joon Jung, a contemporary dancer, founded MVNT in 2023 to distribute dance IPs and protect creators’ moral rights, attribution rights, adaption rights and others.