Kolkata slowly gets into Durga Puja spirit as retail, sponsors bounce back

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Kolkata slowly gets into Durga Puja spirit as retail, sponsors bounce back - Business Standard

Quick Summary:

Sanjeev Mehra, CEO and executive director of Quest Properties, which has luxury malls, echoes the sentiment.“We’ve managed some recovery over recent weekends,” but the continuing protests could have a negative impact on sales, he says.

North Kolkata’s Bagbazar Sarbojanin Durgotsav, however, appears to have bucked the trend with a 20 per cent increase in sponsorship.“Some companies slashed their budgets, but we convinced others to increase theirs due to long-standing relationships,” says Gautam Neogi, the general secretary.

Ashok Kumar Gupta, president of the SS Hogg Market Traders’ Association, says that sales, which stood at half of last year, have recovered a bit over the last one week.