Kohl’s launches family-focused brand platform

Q: How long will it take to read this news story?

The story "Kohl’s launches family-focused brand platform" has 290 words across 9 sentences, which will take approximately 2 - 3 minutes for the average person to read.

Q: Which news outlet covered this story?

The story "Kohl’s launches family-focused brand platform" was covered 1 days ago by Retail Dive, a news publisher based in United States.

Q: How trustworthy is 'Retail Dive' news outlet?

Retail Dive is a fully independent (privately-owned) news outlet established in 2012 that covers mostly economy and business news. The outlet is headquartered in United States and publishes an average of 5 news stories per day. It's most recent story was published 17 hours ago.

Q: What do people currently think of this news story?

The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.

Q: How do I report this news for inaccuracy?

You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.<ul><li>News ID: #22392758</li><li>URL: https://beamstart.com/news/kohls-launchesfamily-focused-brand-platform-172563</li></ul>

Retail Dive 1d ago

Quick Summary:

The department store wants to highlight authentic moments with families to showcase its wide-ranging product assortment.

Its losses continued into the first half of this year when the company reported a 5.3% drop in net sales year over year to $3.2 billion in Q1, with comps down 4.4%, and in Q2 a 4.2% decline in net sales to $3.5 billion, with comps falling 5.1%.

Through its upcoming campaign and new platform, Kohl’s aims to position itself as a destination for families.