KingsCraft eyes Rs 50 cr revenue from new e-commerce platform in FY25

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KingsCraft eyes Rs 50 cr revenue from new e-commerce platform in FY25 - Business Standard

Quick Summary:

Online fashion retail brand KingsCraft Online Brands on Friday said it is eyeing Rs 50 crore revenue from its newly launched e-commerce platform Underrated Club in this fiscal.

The Pune-based company, which started operations this year, also said it is looking to venture into offline segments as well with plans to set up 50 fashion retail stores across Tier-I cities under the new platform by March next year.

Bootstrapped with an investment of Rs 8 crore, the company has strategically positioned Underrated Club as a key player in the affordable luxury streetwear segment, it said.