Hundreds of global car enthusiasts auto journalists attending the Jeddah International Motor Show cheered and applauded as the Tasman slowly emerged amid special-effect smoke with spotlights from the 46-meter ceiling of the Jeddah Superdome, the world’s largest geodesic dome in the Saudi Arabian port city on the Red Sea.“We will shake up the global pickup truck market with the Tasman,” said Kia President and CEO Song Ho Sung at the model’s world premiere.
The company also manufactures famous sport utility vehicles such as the Sorento, the best-selling automobile in South Korea.“We have developed a sturdy pickup truck for rough terrain off-road,” Song said.“Kia guarantees best-in-class performance and safety with its lineup of award-winning SUVs such as the Sportage, Sorento, Telluride and EV9.”The company plans to launch the Tasman in South Korea next year and export it to Australia, the Middle East and Africa in stages.
CHINESE RIVALSChinese EV makers dominated the show with the half of participants from the mainland to expand their presence in the Middle East.BYD Co., the world’s top EV manufacturer, is set to exhibit the luxury electric SUV YangWang U8 and others, while China’s largest privately owned carmaker Zhejiang Geely Holding Group Co.plans to showcase its low-cost electric SUV Galaxy E5.Toyota Motor Corp.is poised to introduce its future strategy centered on its sport compact car GR Yaris.
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