Key metrics for B2B SaaS companies: How to ensure monitoring success

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Key metrics for B2B SaaS companies: How to ensure monitoring success - e27

Quick Summary:

The purpose of this short article is to provide a common ground of notions and knowledge on SaaS metrics, based on the hundreds of SaaS companies we see and evaluate on a yearly basis at Qualgro.

This might sound obvious, and while GMs are not specific to SaaS businesses, one of the key reasons why SaaS has been so popular in the recent years as a business model and has also received so many investments, is partially due to the very attractive GMs SaaS businesses are able to generate — at least 80 per cent.

The US market is very different compared to SEA: maturity of the companies and customers, willingness to pay for SaaS products, size of the market, talent pool, etc.