Kevin Hart’s venture capital firm, Hartbeat Ventures, has taken the lead in a significant $35 million Series B funding round for Simple, an innovative AI-powered health coaching app designed to assist users in achieving sustainable weight loss.
Announced on October 1, 2025, this investment marks a pivotal moment for Simple, which has been gaining traction in the competitive digital health space with its personalized, technology-driven approach to wellness.
The Rise of Simple in Digital Health
Simple leverages cutting-edge artificial intelligence to offer tailored health coaching, helping users set and achieve weight loss goals through data-driven insights and actionable advice.
The app stands out by focusing on behavioral change, making it a unique player among countless fitness and diet apps that often prioritize quick fixes over long-term health.
Hartbeat Ventures’ Strategic Vision
Hartbeat Ventures, founded by comedian and entrepreneur Kevin Hart, is known for its focus on lifestyle, media, and technology investments, with an emphasis on inclusion and innovation.
This investment aligns with the firm’s mission to back companies that address real-world challenges, as obesity and related health issues continue to affect millions globally, creating a pressing need for accessible solutions like Simple.
Impact on the Weight-Loss Industry
The weight-loss industry, valued at billions annually, is undergoing a digital transformation, with apps like Simple at the forefront of offering scalable, personalized solutions to a growing audience.
With this $35 million infusion, Simple is poised to expand its reach, enhance its AI capabilities, and potentially integrate new features such as mental health support or community-driven challenges to boost user engagement.
A Look at Kevin Hart’s Investment History
Kevin Hart’s foray into venture capital through Hartbeat Ventures, which received its first institutional investment from J.P. Morgan in 2022, showcases his transition from entertainment to impactful entrepreneurship, often targeting sectors with social relevance.
The success of this round for Simple could signal more health-focused investments from Hartbeat, positioning Hart as a key influencer in the intersection of technology and wellness.
Future Prospects for Simple and Digital Wellness
Looking ahead, Simple’s growth trajectory could inspire further innovation in the digital wellness space, where AI is increasingly used to tackle complex health challenges with precision and personalization.
As obesity rates continue to rise worldwide, the success of platforms like Simple may play a critical role in shaping healthier societies, with Hartbeat Ventures’ backing providing both financial and cultural momentum.
Alfred Lee
