KB Kookmin Card, UnionPay to cooperate on marketing

Quick Summary:

The agreement aims to boost collaboration between the two companies beyond South Korea and China, expand their reach in the global payments industry, and enhance overseas marketing campaigns.

Under the MOU, the two companies plan to offer tailored payment solutions for South Korean and Chinese consumers and launch joint promotions to boost tourism and economic exchange.

South Korea's KB Kookmin Card said on Tuesday it signed a memorandum of understanding (MOU) with China's UnionPay to cooperate on marketing.

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Article Details

Category: Economy

Markets: South KoreaChina

Topics: Marketing South Companies Days Global Boost China Chinese Korea Enhance Korean

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-27 @ 12:23:48 (4 hours ago)

News Timezone: GMT +8:00

News Source URL: kedglobal.com

Language: English

Article Length: 118 words

Reading Time: 1 minutes read

Sentences: 11 lines

Sentence Length: 11 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Korea Economic Daily

News ID: 23900761

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About Korea Economic Daily

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Official Website: kedglobal.com

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