Kaltura, a leading enterprise video platform, has announced a significant step forward in its evolution by acquiring eSelf, an AI avatar startup founded by the creator of Snap’s AI technology, in a deal valued at $27 million.
This acquisition, finalized in Q4 2025, marks a pivotal moment for Kaltura as it aims to integrate generative AI into its suite of video and learning tools for organizations worldwide.
Kaltura’s Strategic Move into AI-Driven Experiences
The deal underscores Kaltura’s ambition to transition from traditional video solutions to creating immersive virtual experiences powered by AI.
eSelf’s innovative technology specializes in interactive AI avatars, which are expected to revolutionize how enterprises deliver training, customer engagement, and internal communications.
According to reports, the financial structure of the acquisition includes $7.5 million in cash at closing, $12.5 million over three years, and approximately 3% of Kaltura’s stock in shares.
A History of Innovation and Expansion
Kaltura has a history of enhancing its platform through strategic acquisitions, such as the 2018 purchase of Rapt Media, which added interactive video capabilities to its offerings.
With eSelf, Kaltura is tapping into the expertise of a founder who previously shaped Snap’s AI advancements, bringing a proven track record of cutting-edge deep learning to the table.
This move comes at a time when the demand for AI-infused tools in corporate environments is surging, reflecting a broader industry trend toward personalization and automation.
Future Implications for Enterprise Learning
Looking ahead, the integration of eSelf’s technology could position Kaltura as a market leader in AI-driven enterprise solutions, potentially reshaping how businesses approach virtual training and engagement.
The impact of this acquisition may extend beyond immediate product enhancements, setting a precedent for how video platforms leverage AI to create more dynamic user experiences.
As Kaltura continues to evolve, industry analysts will be watching closely to see how this $27 million investment translates into measurable outcomes for its global client base.
Andrew Lee
