JVC re-enters Indian TV market through licence pact with Super Plastronics

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JVC re-enters Indian TV market through licence pact with Super Plastronics - Business Standard

Quick Summary:

SPPL, which already has a portfolio of five global brands, operating in the TV and appliances segment, which includes Thomson, Kodak, Blaupunkt, and White-Westinghouse (Trademark of Electrolux), will manufacture a JVC brand set for the Indian market.

Earlier, the Japanese brand had entered India's TV market in 2019 in partnership with Veira Group, an original equipment manufacturer (OEM) for consumer durables.

Japanese consumer electronics brand JVC is re-entering into the India TV market through a brand licence agreement with Noida-based Super Plastronics Pvt Ltd (SPPL).