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Jihong schmoozes IPO Investors With Cross-border Social E-Commerce Story

Benzinga LogoBenzinga14h ago

Jihong schmoozes IPO Investors With Cross-border Social E-Commerce Story - Benzinga

Quick Summary:

Unlike more mainstream e-commerce companies like Alibaba’s Taobao, whose business model centers on “people discovering goods,” Jihong flips the equation on its head to a model of “goods discovering people.” Using its experience in identifying what will attract consumers, the company specializes in guiding such buyers to goods they will want and purchase. 

But since its business model requires steady investment in advertising, the company’s sales, marketing and distribution expenses have long taken up a considerable part of its spending.

The company filed a second listing application to the Hong Kong Stock Exchange late last month, after its original application in February lapsed. 


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Article Details

Author / Journalist: The Bamboo Works

Category: InvestingBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-06 @ 19:15:31 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 1049 words

Reading Time: 6 minutes read

Sentences: 42 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 22394575

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About Benzinga

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Main Topics: InvestingBusiness

Official Website: benzinga.com

Update Frequency: 2 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 16 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #54

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