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Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google's Dominance

Benzinga LogoBenzinga1w ago

Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google's Dominance - Benzinga

Quick Summary:

What Happened: Perplexity is developing a “sponsored” question system to challenge Google’s auction-based ads model, as it plans to disrupt the tech giant’s dominance in the $300 billion digital ads industry, reported Financial Times.

Jeff Bezos-backed Perplexity AI, a startup challenging Alphabet Inc.s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, is in discussions with top brands like Nike Inc.(NYSE:NKE) and Marriott International (NASDAQ:MAR).

The San Francisco-based startup has been in talks with a select group of top-tier companies, including Nike and Marriott, with plans to launch the ads system by year-end.

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Article Details

Author / Journalist: Ananya Gairola

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-23 @ 01:33:44 (1 weeks ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 444 words

Reading Time: 3 minutes read

Sentences: 19 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 22646338

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Update Frequency: 2 posts per day

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