J.C. Penney hires agency Mischief, seeking bigger creative swings

Quick Summary:

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.

Penney’s in-house creative agency is behind the streaming effort, with assists from Camp Lucky and Jersey Legends Productions.

The agency switch-up and appointment of Thalberg are part of a $1 billion turnaround plan J.C.

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Article Details

Author / Journalist: Peter Adams

Category: Business

Markets: United States

Topics: Creative Penney Penney’s Store Agency Thalberg Chain Brand Appointment Marketing Mischief

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-07 @ 10:23:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 527 words

Reading Time: 3 minutes read

Sentences: 30 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 24963640

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About Retail Dive

Main Topics: Business

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 2 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #97

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