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J.C. Penney embraces social-first marketing with VaynerMedia hire

Retail Dive LogoRetail Dive5d ago

J.C. Penney embraces social-first marketing with VaynerMedia hire - Retail Dive

Quick Summary:

The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers.

Thalberg originally joined JCPenney as consulting CMO in October after prior stints at brands like SeaWorld, Lowe’s and Taco Bell. J.C.

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J.C. Penney embraces social-first marketing with VaynerMedia hire - Retail Dive (Picture 1)J.C. Penney embraces social-first marketing with VaynerMedia hire - Retail Dive (Picture 2)J.C. Penney embraces social-first marketing with VaynerMedia hire - Retail Dive (Picture 3)J.C. Penney embraces social-first marketing with VaynerMedia hire - Retail Dive (Picture 4)

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Article Details

Author / Journalist: Peter Adams

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-26 @ 11:16:00 (5 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 517 words

Reading Time: 3 minutes read

Sentences: 26 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 27355129

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About Retail Dive

Retail Dive Logo

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 4 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 21 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

Publisher Details

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The story "J.C. Penney embraces social-first marketing with VaynerMedia hire" has 517 words across 26 sentences, which will take approximately 3 - 5 minutes for the average person to read.

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The story "J.C. Penney embraces social-first marketing with VaynerMedia hire" was covered 5 days ago by Retail Dive, a news publisher based in United States.

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Retail Dive is a fully independent (privately-owned) news outlet established in 2012 that covers mostly economy and business news.

The outlet is headquartered in United States and publishes an average of 4 news stories per day.

It's most recent story was published 21 hours ago.

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  • News ID: #27355129
  • URL: https://beamstart.com/news/jc-penney-embraces-social-first-17430028143531

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