Jaguar exec promises his team have not been ‘sniffing the white stuff’ as the luxury carmaker’s rebrand receives online backlash

Quick Summary:

Best known for its classic 1960s E-Type coupe, which oozed style with its characteristic elongated bonnet, Jaguar never really recovered from its disastrous period under Ford.

The revealing of its Design Vision Concept on December 2 during Miami Art Week will give a first taste of what is to come for “New Jaguar.

Perhaps it’s no surprise that Jaguar managing director Rawdon Glove spoke about his marque in a statement as if it were already comatose, if not outright deceased.

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Article Details

Author / Journalist: Christiaan Hetzner

Category: EconomyBusiness

Markets: United States

Topics: Jaguar Electric vehicles Rebranding Jaguar Land Rover Brands Autos U.K.

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-20 @ 13:57:58 (10 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 16 words

Reading Time: 1 minutes read

Sentences: 44 lines

Sentence Length: 1 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 23720661

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Official Website: fortune.com

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