It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP

Quick Summary:

Lesson 3: Good marketing is like free-falling from outer space.

Oatly is a mission-led company that happens to sell oat milk; it’s not a product-led company in search of a mission.

A prime (and hilarious) example: When the Spanish dairy lobby sued Oatly over its ad proclaiming, ‘It’s like milk, but made for humans‘ ad, Oatly didn’t get defensive.

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Article Details

Author / Journalist: Caroline Forsey

Category: MarketingBusiness

Markets: United States

Topics: Creative Global Marketing Hubspot Fckoatly Company Lewis Oatly Milk Email People

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-10 @ 19:46:01 (2 days ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 647 words

Reading Time: 4 minutes read

Sentences: 43 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 24336535

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 16 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #2

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