ITC to acquire Prasuma, expanding footprint in frozen, ready-to-cook foods

Quick Summary:

Prasuma now has a presence in 100+ cities across all online, and offline channels and cloud kitchens.

Its direct-to-consumer channel "Meatigo by Prasuma” offers a curated selection of exclusive products, delivered within 30 minutes across major cities in India.

Lisa Suwal, CEO, Prasuma & Meatigo, said in a statement, "We are extremely proud of what we have built and excited to join hands with ITC to drive the next phase of growth for Prasuma.

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Article Details

Author / Journalist: ET Online

Category: Business

Markets: India

Topics: Prasuma itc Siddhant wangdi Itc Prasuma Itc Lisa suwal

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-07 @ 11:50:33 (9 hours ago)

News Timezone: GMT +8:00

News Source URL: economictimes.indiatimes.com

Language: English

Article Length: 596 words

Reading Time: 4 minutes read

Sentences: 22 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Economic Times

News ID: 25956039

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About Economic Times

Main Topics: Business

Official Website: economictimes.indiatimes.com

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Year Established: 1961

Headquarters: India

News Last Updated: 8 hours ago

Coverage Areas: India

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