ITC's latest annual report shows that its foods business clocked sales of Rs 17,194.
This performance surge was bolstered by a 7-8 per cent rise in atta prices and robust growth in categories like biscuits and salty snacks, each registering a 10 per cent growth over the previous year's figures.
An industry insider told ET that ITC's strategy of expanding its premium brand portfolio and consistently launching over 100 new products annually has been instrumental in driving its sales growth.
The story "ITC beats Britannia, becomes India's second-largest packaged foods company" has 369 words across 15 sentences, which will take approximately 2 - 4 minutes for the average person to read.
Which news outlet covered this story?
The story "ITC beats Britannia, becomes India's second-largest packaged foods company" was covered 2 days ago by Business Standard, a news publisher based in India.
How trustworthy is 'Business Standard' news outlet?
Business Standard is a fully independent (privately-owned) news outlet established in 1975 that covers mostly business and finance news.
The outlet is headquartered in India and publishes an average of 222 news stories per day.
It's most recent story was published 3 hours ago.
What do people currently think of this news story?
The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.