Is Singapore’s domestic market really that small?

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Is Singapore’s domestic market really that small? - e27

Quick Summary:

“Singapore’s market is too small; shouldn’t we just use it as a regional hub? ” “Indonesia accounts for 40 per cent of Southeast Asia’s population and one-third of its GDP, so we should focus there.” When approaching Southeast Asian markets, many companies use population size as their primary criterion.

These cases demonstrate the need for Korean companies to maintain a balanced perspective on both B2B and B2C markets when entering Singapore.

When approaching Southeast Asian markets, many companies use population size as their primary criterion.