Is Go-To-Market Strategy The New ABM?

Quick Summary:

On the contrary, when executed effectively, GTM aligns sales, marketing, and product teams in the direction of the customer, which is how to make magic happen in B2B.

This is not to say that GTM is just another shiny object in the B2B world.

But if we don’t learn lessons from ABM over the last 10 years, we run the risk of repeating mistakes.

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Article Details

Author / Journalist: Forrester, Contributor

Category: StartupsTechnology

Markets: United States

Topics: /innovation /enterprise-tech Forresterblog Enterprise Tech Standard Innovation Technology

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-29 @ 09:00:00 (3 days ago)

News Timezone: GMT -5:00

News Source URL: forbes.com

Language: English

Article Length: 64 words

Reading Time: 1 minutes read

Sentences: 31 lines

Sentence Length: 3 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Forbes

News ID: 22298193

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About Forbes

Main Topics: StartupsTechnology

Official Website: forbes.com

Update Frequency: 7 posts per day

Year Established: 1917

Headquarters: United States

News Last Updated: 17 hours ago

Coverage Areas: United States

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Publication Timezone: GMT -5:00

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News Language: English

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Publisher ID: #40

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