IPRU Edge drives ICICI Prudential's agent productivity by 37% in H1FY25

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IPRU Edge drives ICICI Prudential's agent productivity by 37% in H1FY25 - Business Standard

Quick Summary:

The advisor stack, embedded with optical character recognition (OCR) technology coupled with real-time know-your-customer (KYC) authentication, facilitates a paperless buying journey, leading to increased efficiency.

Agents gain access to new business leads, generate demand through social media, and provide best-in-class customer service.

Nearly 61 per cent of the life insurer’s top-tier advisors are now active users of the stack.