It marked Apple's foray into a segment that competitors like Samsung had been capitalizing on.iPhone X (2017): With the introduction of the iPhone X in 2017, Apple shifted to a new design paradigm, reducing bezels and introducing notch-based displays.The iPhone X had a 5.8-inch screen, which was a middle ground between the two previous sizes.iPhone XR (2018): The iPhone XR retained the new design profile as the iPhone X but upped the display size to 6.1 inches.iPhone XS Max (2018): The iPhone XS Max was the first "Max" model Apple released, featuring a 6.5-inch display, making it larger than any previous iPhone model.iPhone 12 Pro Max (2020): The iPhone 12 Pro Max featured a 6.7-inch Super Retina XDR display, making it once again the largest iPhone ever at the time of its release.iPhone 12 mini & iPhone 13 mini (2020-2021): The iPhone 12 mini was introduced in 2020, and marked the first time since the original iPhone SE that Apple released a new model specifically designed to be smaller and more compact.Featuring a 5.4-inch screen, it catered to users who preferred smaller, more manageable phones that could be easily used with one hand.
The iPhone 13 mini continued the trend, however reports and market analysis indicated that the overall demand for such a device was relatively low compared to Apple's larger models, and Apple has not replicated the option in iPhone lineups since.iPhone 15 Pro to iPhone 16 Pro (2023-2024): Apple this year introduced the iPhone 16 Pro and iPhone 16 Pro Max, featuring larger displays of 6.3 inches and 6.9 inches, respectively.Up from the 6.1 and 6.7-inch respective sizes of the previous iPhone Pro and iPhone Pro Max models, the current devices also boast thinner bezels, enhancing the viewing experience without significantly increasing the device's overall size.
These changes are said to include the use of aluminum for the frame instead of titanium, a half-aluminum, half-glass backing rather than an all-glass back, and a rectangular camera bump.iPhone 16 Models (2024) iPhone 17 Models (2025) iPhone 16: 6.1 inches iPhone 17: 6.3 inches iPhone 16 Plus: 6.7 inches iPhone 17 Air: 6.5-6.6 inches iPhone 16 Pro: 6.3 inches iPhone 17 Pro: 6.3 inches iPhone 16 Pro Max: 6.9 inches iPhone 17 Pro Max: 6.9 inches New Display Technology 120Hz ProMotion Across the Lineup Apple intends to expand ProMotion to all iPhone models in 2025, allowing all models to ramp up to a 120Hz refresh rate for smoother scrolling and video content when necessary.
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