Instagram to make up more than half of Meta's US ad revenue in 2025, report shows

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Instagram is set to account for more than half of Meta Platforms' advertising revenue in the United States next year, as the social media platform improves monetization of its products, according to research firm Emarketer.

A man walks past a logo of mobile application Instagram, during a conference in Mumbai, India, September 20, 2023.

"If the TikTok ban is enforced in 2025, Instagram could capture over one-fifth of reallocated TikTok ad dollars in the U.S.," Enberg added.

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Article Details

Category: EconomyBusiness

Markets: SingaporeIndiaUnited States

Topics: Meta Instagram Emarketer Mobile Reels Tiktok Revenue Youtube Cent Platform Advertising

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-18 @ 20:40:56 (3 hours ago)

News Timezone: GMT +8:00

News Source URL: channelnewsasia.com

Language: English

Article Length: 272 words

Reading Time: 2 minutes read

Sentences: 11 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Channel News Asia

News ID: 24537173

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Main Topics: EconomyBusiness

Official Website: channelnewsasia.com

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Year Established: 1999

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News Last Updated: 4 hours ago

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