Inside H&M’s digital relaunch and approach to multichannel experiences

Quick Summary:

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

Volk has been at H&M for four years and oversees H&M’s digital business in the U.S., Canada, Mexico, Colombia and Ecuador.

The company has invested time and resources into influencer marketing to boost its social strategy.“Influencer marketing has flipped the marketing funnel on its side, and we see that as such an amazing opportunity,” Volk said.“Influencer marketing can address each challenge in the funnel, whether it’s awareness or conversion.

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Article Details

Author / Journalist: Chris Kelly

Category: EconomyBusiness

Markets: United StatesCanadaColombiaMexico

Topics: Brand Charli Volk Social Digital Marketing Collection M’s Customer Experience

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-25 @ 10:53:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 943 words

Reading Time: 6 minutes read

Sentences: 24 lines

Sentence Length: 40 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 27330816

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Official Website: retaildive.com

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News Last Updated: 1 days ago

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