Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

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Retail Dive 21h ago

Quick Summary:

Chief Marketing Officer Craig Brommers explains how the retailer is giving fresh energy to a 20-year-old slogan to reach Gen Z.

Other forecasts yield a sunnier outlook — JLL expects spending to surge nearly 22% — providing Brommers a sense of hopefulness.“One thing that has been resilient over the years is that parents will, in fact, help their kids and put them first, so I think we’re optimistic about this back-to-school season,” the exec said.

The array of channels American Eagle is activating symbolizes the diverse interests of Gen Z, Brommers explained, while the nods to self-expression and inclusion are meant to strengthen its connection with consumers on an emotional level.