Inflation fails to dim Diwali spirit as brands curate affordable hampers

Quick Summary:

Swizzle, a beverage startup specialising in ready-to-drink mocktails, has seen a 25 per cent sales increase over the last month.

Meanwhile, Dabur’s Real juice gift packs, priced between Rs 100-550, aim to attract consumers by aligning with Diwali’s food-centric gifting culture.

Additionally, brands like True Elements reported high demand for its premium packs on quick commerce platforms, while low-priced packs are performing well on major e-commerce sites.

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Article Details

Category: BusinessFinance

Markets: IndiaChina

Topics: Consumer spending Diwali shopping Rural demand Parle Products True Elements Diwali Swizzle Dabur Gifting Affordable hampers Naturals Ice Cream Festive season Inflation

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-01 @ 09:49:25 (7 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 421 words

Reading Time: 3 minutes read

Sentences: 20 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 23360211

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