Infibeam to acquire 54% stake in Rediff

Quick Summary:

This acquisition, which is internally funded, aims to leverage Rediff's established internet presence, news platform, and enterprise email services.

This integration is expected to enhance user engagement, unlock new revenue streams, provide valuable insights into user behaviour, and offer a fertile ground for cross-selling financial products such as loans, insurance, and investment products using artificial intelligence, said Infibeam....sector as an aggregator in coming quarters," said Mehta.

IIM-Calcutta alumnus Balakrishnan will continue to advise Rediff, which was established in 1996.

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Article Details

Author / Journalist: Sayan Sen

Category: StartupsEconomyBusiness

Markets: India

Topics: Acquisition Rediff Stake Enterprise Infibeam Policy News Aims Privacy Established Services

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-02 @ 08:18:01 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 199 words

Reading Time: 2 minutes read

Sentences: 17 lines

Sentence Length: 12 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 21896330

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 17 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 8 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

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