India’s short-form video market now engages close to 250M monthly users: report

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Since the ban of TikTok in mid 2020, SFV platforms have seen a 3.6x increase in daily active users, the report added.

According to the report, the focus on quality is a key factor in user retentions, particularly in Tier II+ regions, and with growing maturity of users and user-influencer connections, video commerce is expected to touch $5 billion by FY29.

More than 50% of SFV users are monetisable, the report noted.

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Article Details

Author / Journalist: Sai Keerthi

Category: StartupsEconomyBusiness

Markets: India

Topics: Policy Privacy Market Video Users Digital Tier Report Advertising Platforms India’s

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-21 @ 05:12:51 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 282 words

Reading Time: 2 minutes read

Sentences: 17 lines

Sentence Length: 17 words per sentence (average)

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Copyright Owner: © YourStory

News ID: 23729124

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