India's e-retail market set to reach $190 billion GMV by 2030: Bain report

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India's e-retail market set to reach $190 billion GMV by 2030: Bain report - Business Standard

Quick Summary:

The market, currently valued at $60 billion, has slowed to 10–12 per cent growth in 2024 from over 20 per cent in previous years due to stress in consumption and discretionary spending owing to macroeconomic headwinds.

Trend-first commerce, particularly in fashion, is gaining traction, with online penetration in the segment expected to surpass 50 per cent by 2028, driving its value to $8–$10 billion.

To sustain profitable growth, players must adapt their business models and supply chains as they expand selection, geographies and manage competition," said Manan Bhasin, partner and leading member of the Consumer Products and Retail practice, Bain & Company.