India's e-lifestyle market to triple by 2028, reach $45 billion in value

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India's e-lifestyle market to triple by 2028, reach $45 billion in value - Business Standard

Quick Summary:

Presently, over 175 million Indians engage in online shopping for lifestyle products, with an average of 6-7 transactions per year.

Fashion dominates the e-lifestyle market, accounting for 75-80 per cent of the share, followed by beauty and personal care products.

The penetration of e-commerce within the lifestyle sector is expected to rise from the current 13 per cent to 18-22 per cent by 2028, indicating that nearly one-fifth of lifestyle spending will be conducted online.