Indian quick-fashion startup KNOT, based in Mumbai, has recently raised $5 million in a fresh funding round, marking a significant milestone for the company in the competitive quick-commerce space.
Founded in 2025 by Archit Nanda and Rachit Bansal, KNOT has quickly gained traction with its innovative 60-minute delivery model and unique 'try and buy' service, catering to the fast-paced demands of urban shoppers.
KNOT’s Funding Boost and Investor Confidence
The funding round was led by 12 Flags, a prominent investor known for backing successful ventures like Blue Tokai, with continued support from existing investors Kae Capital and Boundless Ventures.
This investment, equivalent to approximately INR 44.9 crore, comes just months after KNOT’s pre-Series A round, showcasing strong investor confidence in the startup’s growth potential.
Impact on India’s Quick-Commerce Landscape
KNOT’s rapid delivery model addresses a growing consumer need for instant gratification in fashion, a sector traditionally plagued by long wait times.
By establishing micro-warehouses and enhancing last-mile operations, the company aims to expand its footprint beyond Mumbai to other major Indian cities, potentially disrupting the e-commerce fashion space.
Historical Context of Quick Fashion in India
India’s quick-commerce sector has exploded in recent years, with players like Blinkit and Zepto dominating grocery and essentials, but fashion has remained a relatively untapped niche until innovators like KNOT emerged.
The rise of quick fashion reflects a broader shift in consumer behavior, driven by urbanization and the increasing influence of social media trends that demand instant access to the latest styles.
Future Prospects and Challenges Ahead
With the fresh capital, KNOT plans to scale operations, improve logistics infrastructure, and possibly integrate advanced technologies like AI for personalized shopping experiences.
However, challenges such as high operational costs, intense competition, and maintaining quality during rapid scaling could test the startup’s resilience in the coming years.
Industry experts believe that KNOT’s success will hinge on its ability to balance speed with sustainability, a growing concern among environmentally conscious consumers.
For now, KNOT stands as a promising player in India’s evolving retail landscape, with this $5 million funding serving as a launchpad for its ambitious vision.
Alfred Lee
