Pluckk Raises $10.8M in Funding Led by Euro Gulf Investment to Fuel India Fresh Produce Expansion

Mumbai-based food-tech startup Pluckk has secured $10.8 million (Rs 100 crore) in an all-equity funding round led by Euro Gulf Investment.

This investment brings the total funding for the direct-to-consumer fresh produce platform to over $26 million.

Pluckk's Founding and Growth Journey

Founded in 2021 by entrepreneur Pratik Gupta, Pluckk offers premium farm-fresh fruits and vegetables delivered directly to urban consumers.

The company previously raised $5 million in seed funding from Exponentia Ventures and attracted investment from Bollywood icon Kareena Kapoor Khan.

Pluckk has rapidly expanded its operations, focusing on quality sourcing and quick delivery in a competitive market.

Impact on India's Food-Tech Sector

The fresh capital will strengthen Pluckk's supply chain and enable entry into new geographical markets across India.

Aiming for Rs 200 crore in annual recurring revenue, the startup taps into rising demand for healthy, convenient produce options.

This funding highlights growing investor interest in D2C models disrupting traditional fresh food retail.

Future Expansion and Innovation

Pluckk plans to invest in technology for better inventory management and enhanced customer experiences.

Executives emphasize the round's role in scaling to meet urban India's appetite for traceable, fresh produce.

Positioned for leadership, Pluckk is set to redefine farm-to-fork commerce in the region.