Handpickd, an innovative Indian startup dubbed the country’s first zero-stock fresh commerce platform, has raised $15 million in a Series A funding round.
This significant investment, announced in September 2025, was led by Bertelsmann India Investments, with participation from Titan Capital Winners Fund and existing backers.
Transforming Fresh Produce Delivery in India
Founded in April 2024 by Anant Goel, Nitin Gupta, and Sahil Madan, Handpickd is redefining how fresh produce reaches consumers by directly sourcing from farmers based on customer orders.
The company’s unique model eliminates inventory waste, ensuring that only the exact quantity and quality of produce needed are procured and delivered during early morning hours.
Strategic Use of Funds for Expansion
The freshly secured funds are set to fuel Handpickd’s expansion into more cities across India, deepening its presence in existing markets.
Additionally, the startup plans to bolster its workforce by hiring more talent to support its rapid growth and operational demands.
A significant portion of the investment will also be directed toward enhancing its tech-enabled supply chain, aiming to optimize efficiency and sustainability in fresh produce delivery.
Impact on India’s Fresh Commerce Sector
Handpickd’s approach addresses longstanding challenges in India’s fresh produce market, such as wastage and inconsistent quality, by leveraging technology and direct farmer partnerships.
Industry experts believe this funding could set a precedent for other startups in the sector, highlighting the growing investor confidence in sustainable and tech-driven commerce solutions in India.
Historically, India’s agricultural supply chain has struggled with inefficiencies, but Handpickd’s model offers a glimpse into a future where technology bridges the gap between farmers and consumers.
Looking ahead, Handpickd aims to not only expand geographically but also to innovate further, potentially integrating AI and data analytics to personalize customer experiences and predict demand more accurately.
This $15 million round marks a pivotal moment for Handpickd, positioning it as a key player in India’s evolving e-commerce landscape with a focus on sustainability.
Andrew Lee
