Indian car buyers prefer physical dealerships over online platforms: Survey

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The story "Indian car buyers prefer physical dealerships over online platforms: Survey" was covered 7 hours ago by Business Standard, a news publisher based in India.

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Indian car buyers prefer physical dealerships over online platforms: Survey - Business Standard

Quick Summary:

The findings of a global study conducted by Urban Science involving over 9,000 people across the US, Germany, UK, China, India, and Mexico, revealed that most Indian buyers still predominantly prefer purchasing vehicles through a traditional dealership in person, with trust and relationship-building playing pivotal roles.

Majority of car buyers in India still prefer making their purchase decisions through physical dealerships, with digital platforms increasingly complementing the overall acquisition process, according to a survey.

According to the survey, nearly 9 out of 10 car buyers in India are more inclined to visit a physical dealership, highlighting the critical importance of in-person visits in shaping their overall buying behaviour, it stated.