Indian Banks Must Rethink CCM as a Growth Engine in 2025

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Indian Banks Must Rethink CCM as a Growth Engine in 2025 - Business Standard

Quick Summary:

Despite this, customer communications management (CCM) is often relegated to a compliance task, treated as a back-office operation rather than a strategic asset.

Unlike legacy CCM solutions commonly available in the market, VARTA supports advanced features such as analytics, end-to-end automation, and customer journey mapping.

However, legacy solutions fail to extract meaningful insights from this data, depriving banks of the speed, scalability, and intelligence they need to succeed.