India remains fertile ground for China smartphone majors, shows data

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India remains fertile ground for China smartphone majors, shows data - Business Standard

Quick Summary:

The situation escalated in late 2023, with the arrest of senior Vivo executives. Xiaomi, another major player in the Chinese smartphone cohort, has faced similar headwinds.

According to Ankur Malhotra, an analyst at Counterpoint Research, “There has been government scrutiny on Chinese brands, but consumer sentiment towards these brands has remained steady over the past two to three years.

While this dipped slightly to 76 per cent by September 2024, the brand’s focus on India remains unshaken. Realme, a sister company of OnePlus, has pivoted its strategy.