India becomes third country in revenue per cent growth for Netflix in Q2

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India becomes third country in revenue per cent growth for Netflix in Q2 - Business Standard

Quick Summary:

Propelled by the popularity of titles such as Heeramandi: The Diamond Bazaar, The Great Indian Kapil Show and Amar Singh Chamkila, India has emerged as the third country in revenue per cent growth for streaming service Netflix in its second quarter.

In Q2, India was the second and third country in terms of paid net adds and revenue per cent growth, respectively due to the success of titles like Sanjay Leela Bhansali's Heeramandi: The Diamond Bazaar, which had 15 million views to become the streamer's biggest Indian drama series ever.

The streamer released its second quarter earnings for 2024 on Thursday and Indian content seems to have made significant strides this year alongside popular international shows such as Bridgerton 3, Baby Reindeer, Korean drama Queen of Tears and films such as Hit Man and Under Paris.