In 2024, quick commerce growth boomed. Players now eye the sweet spot of profitability

Quick Summary:

With consumers looking at quick commerce players like Zepto, Blinkit, and Instamart for everything, from eggs to iPhones, the companies now aim for profitability and expansion.

For Zepto, some of these additional revenues come from Zepto Pass launched earlier this year.  However, Zomato CFO Akshant Goyal, during the company’s September quarter earnings call, had said that the company doesn’t plan to introduce a loyalty programme for Blinkit yet.

Higher average order values help offset the high cost of logistics and warehousing, prompting players like Zepto to launch SuperSaver, which takes in a minimum order value of Rs 1,000 to attract price-conscious consumers and place itself as a grocery stock-up service rather than just a top-up service.

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Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: Blinkit Quick Commerce Market Growth Year Categories Zepto Delivery Swiggy Players

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-26 @ 01:00:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1489 words

Reading Time: 9 minutes read

Sentences: 58 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 24666708

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Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

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