Iconic motorcycle brand BSA debuts in India; Gold Star 650 priced at Rs 2.99 lakh

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Quick Summary:

Mahindra Group-owned iconic motorcycle brand BSA made its debut in India on Thursday with the launch of 652-cc Gold Star 650 model priced at Rs 2.99 lakh (ex showroom Delhi).

The primary focus of the CLPL-TIIL JV will be the use of BSA Marks in India for motorcycles and the corresponding parts and accessories that are manufactured and sold by Classic Legends.

The BSA brand is also set to enter the United States, Australia, and Japan markets soon, the company said.