'I was scammed out of £75k by Martin Lewis deepfake advert'

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'I was scammed out of £75k by Martin Lewis deepfake advert' - BBC Business

Quick Summary:

Des Healey lost £76,000 in a scam using a deepfake of Martin Lewis and Elon Musk.

As a self-employed tradesperson, Des says he saw the advert as an opportunity to "earn a few extra bob" before Christmas in a short period of time while his own business wasn't busy.

Martin tells Des how hard it is to meet somebody who has been taken in by the scam using his image, knowing they "trusted what I was doing" to put the money in - ultimately costing Des £76,000.