Hyundai Design and Technical Center also designed the concept of The Hyundai N 2025 Vision Gran Turismo, a high-performance hydrogen-fuel car unveiled in 2015.“In the past, Hyundai Motor was a ‘fast follower’ that emulated the various designs of global carmakers such as Ford and BMW,” said Ha.“But Hyundai Motor is now building its design leadership by reinterpreting its past heritage and finding its own identity.”By Jung-Eun Shinnewyearis@hankyung.com Yeonhee Kim edited this article.
It carries out more than five projects annually to release new designs.“All models Hyundai Motor manufactures are created through close collaboration between the design centers in Namyangju, US and Europe with technology centers in India and China,” said Ha Hak Soo, head of the US design center, on Tuesday.“But when developing a new car, we became competitors for new ideas,” he told reporters at the Irvine design center on Tuesday.
But such colorful accessories were displayed on the walls and scattered over the desks inside the Hyundai Design and Technical Center in Irvine, California.“These are props collected for inspiration,” said an official of the design center.
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