In September, Hyundai and GM agreed to jointly develop new vehicles and source raw materials for clean-energy cars in line with US efforts to ward off the rise of Chinese rivals amid an EV market slowdown, dubbed the “EV chasm.”In October, the Korean carmaker forged a multi-year strategic partnership with Waymo, a unit of Alphabet Inc., to jointly develop a Level 4 autonomous vehicle based on Hyundai’s all-electric crossover SUV, the IONIQ 5.
LOS ANGELES – José Muñoz, just tapped as the next chief executive of Hyundai Motor Co., says the current market uncertainty surrounding Donald Trump’s return to the White House and Chinese automakers’ aggressive marketing offer South Korea’s top automaker a new growth opportunity.“Throughout my decades of work experience in the auto industry, I’ve never seen a market volatility like this.
He said Hyundai has a corporate culture of “pali, pali,” just like the overall Korean culture, which means “quickly, quickly” in English.“If we plan ahead and at the same time maintain a very strong pali pali spirit, we can take advantage (of the market conditions) better than others.
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