The group’s autonomous driving technology subsidiary, which established a unit in Mountain View, California, earlier this year, is already hiring software engineers there.“Software is expected to become a key in the battlefield of the future auto industry as cars are likely to evolve into moving smartphones,” said a Hyundai Motor Group official.“It is not an option but a must for Hyundai to establish a research center in Silicon Valley.” SDV, KEY FOR FUTUREThe group believes its future depends on the success of SDVs, which are equipped with differentiated software such as smart operating systems (OSs), interesting infotainment systems and safe autonomous driving algorithms.
Hyundai Motor Group is likely to adjust technology developed by the Silicon Valley center at the AVP unit and 42dot for actual use for final installation at the group’s Namyang R&D Center in South Korea, the heart of its global research network, industry sources said.
Hyundai Motor Group, the world’s third-largest carmaker, is set to establish a software research center in Silicon Valley as software is becoming more important than hardware for long-term competitiveness in the auto industry, the conglomerate’s sources said on Sunday.
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