With the production of Genesis cars from the local plant in Kazakhstan, Hyundai Motor hopes to shore up sales of Genesis cars in the Central Asian country, where German and Japanese cars dominate the luxury car segment.NO.1 MASS MARKET BRANDHyundai Motor and its sibling Kia Corp.jointly commanded the car market in Kazakhstan with the largest share of 35% last year after selling 71,220 units.General Motors Co.was the runner-up with a 23% share.
Hyundai Motor Group will produce Genesis models from its knock-down (KD) plant in Kazakhstan to bolster the South Korean auto giant’s luxury marque’s brand awareness in the Central Asian country’s high-end car market dominated by German and Japanese peers.
Beknur Muratovich, Astana Motors KMC CEO, was quoted as saying in a letter sent to investors recently that the company has completed renovating “the Almaty plant” to modernize its production lines and shipped out the first car produced from the test line.“The commercial production of main models of Genesis will begin this fall,” the CEO said, adding that the company is building Genesis showrooms in major cities such as Almaty, Shymkent and Astana, the capital of Kazakhstan.
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