The Hyundai Department has launched a global platform for Korean brands.

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The story " The Hyundai Department has launched a global platform for Korean brands." was covered 1 months ago by Korea Economic Daily, a news publisher based in South Korea.

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The Hyundai Department has launched a global platform for Korean brands. - Korea Economic Daily

Quick Summary:

It said the The Hyundai Global platform was launched to meet foreign distributors’ collaboration proposals to benchmark the product sourcing and merchandising capabilities of The Hyundai Seoul, its latest upscale outlet that became a landmark shopping and entertainment place.“We have been internationally recognized for our ability to break the mold of existing department stores that were limited to established fashion MDs and to constantly suggest brands and content that could not be found offline,” Jung Jee Young, chief executive of Hyundai Department Store said in a statement.

As its first step, Hyundai Department is set to sign a business partnership with Parco, a Japanese retail giant, this month and open a pop-up store for a Korean street fashion brand Noice in the shopping center of Shibuya Parco in Tokyo on a plot of 660 square meters in May.

Hyundai Department Store will also open pop-up stores in other major cities in Japan through The Hyundai Global to promote lesser-known, small and medium-sized Korean clothing companies.