Hyundai enhances its Genesis model with enhanced performance and added luxury features.

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Hyundai enhances its Genesis model with enhanced performance and added luxury features. - Korea Economic Daily

Quick Summary:

The Magma, Hyundai’s answer to the Mercedes-Benz AMG lineup and the BMW M models, are different from performance vehicles of those globally established brands, Hyundai said.“The Magma is a new chapter combining luxury and high performance,” said Hyundai CEO Chang Jae-hoon.“High performance is not necessarily about driving on tracks or quickly accelerating to a hundred (kilometers per hour) from zero.”“We are pursuing the emotional goal of keeping the basic of luxury and providing a sense of reliability and comfort through the Magma.”Hyundai aims to launch the GV60 Magma next year.

On the roof, fins have been strategically placed to control the aerodynamic flow and channel it to the rear wing, generating rear downforce and ensuring aerodynamic fluidity.“The GV60 Magma Concept will deliver ample power, instilling customers with the confidence to drive with pure excitement and exhilaration,” Genesis Chief Creative Officer Luc Donckerwolke said.

Hyundai on Monday unveiled the Genesis GV60 Magma Concept, a high-performance version of the electric crossover, and the Neolun Concept, its first full-size electric sport utility vehicle in New York.