Hummingbirds, a platform that connects local creators with brand campaigns in their area, raises $5.4M

Quick Summary:

Hummingbirds is a female-founded startup that connects hyperlocal content creators with locally-based brands that reward them for sharing products with their small and highly engaged communities via social media.   The company announced Wednesday its latest funding round of $5.4 million, bringing the total amount raised to $10 million.

There are currently over 300 brand partners, from well-known brands like Chop Local, Cutwater, Goodles, and Olipop to smaller businesses and local chains, such as AE Dairy, Century Farm Distillery, and Fareway Grocery.

Launched last year, the platform bets on localized and word-of-mouth marketing, where brands aim to build trust with local customers.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Lauren Forristal

Category: Technology

Markets: United StatesGeorgia

Topics: Funding round Marketing Startups Content creators Creator economy

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-30 @ 14:00:00 (1 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 736 words

Reading Time: 5 minutes read

Sentences: 28 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 23339378

View Article Analysis

About TechCrunch

Main Topics: Technology

Official Website: techcrunch.com

Update Frequency: 25 posts per day

Year Established: 2005

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #20

Publisher Details

Frequently Asked Questions