HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

Quick Summary:

Those at-home LED masks cost about a bajillion dollars, so I wanted to know: Will I look like a newborn baby if I purchase the mask, or will I be shining a bright red light in my face for 10 minutes while the company's CEO laughs all the way to the bank?

"What bugs me is when people say any channel is dead, and this applies to search, too," she says.

Frost sees the future of SEO as a shift from obsessing over algorithms to building real partnerships with search engines.

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Article Details

Author / Journalist: Caroline Forsey

Category: MarketingBusiness

Markets: United States

Topics: Team Search Content Marketing Channels Google Frost Light People Dead Hubspot

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-26 @ 16:03:54 (12 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 861 words

Reading Time: 5 minutes read

Sentences: 62 lines

Sentence Length: 14 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 23892826

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 5 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 12 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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