How Walmart’s latest brand refresh reinforces bigger digital ambitions

Quick Summary:

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.

On the brick-and-mortar front, Walmart is introducing full-colored illustrated murals into store locations to add a pop of storytelling and aid customers in navigating different departments, a shift away from a previous system that relied on icons and line work.

Walmart's latest brand refresh introduces a new typeface and more vibrant color scheme while placing stronger emphasis on the retailer's spark logo as a standalone asset.

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Article Details

Author / Journalist: Peter Adams

Category: Business

Markets: United StatesMali

Topics: Walmart Refresh Visual Brand Digital Marketing Walmart’s Store Hartman Spark Identity

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-13 @ 10:50:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1114 words

Reading Time: 7 minutes read

Sentences: 33 lines

Sentence Length: 34 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25116180

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Main Topics: Business

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

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