How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]

Quick Summary:

Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty.

I’m right there with you, and I’ve bought stock in Pepto Bismal.

Leveraging first-party sources will allow marketers to get higher-quality data while respecting consumers’ privacy, mutually benefiting both parties.4.

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Article Details

Category: MarketingBusiness

Markets: United States

Topics: First-party Combette Marketing Business Marketers Customers Privacy Google Data It’s Time

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-16 @ 11:00:00 (13 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 2406 words

Reading Time: 14 minutes read

Sentences: 138 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 23086805

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 4 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 13 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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